Car multimedia shout from the rooftops direction

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In fact, the concept of markets concentration, including at least three fronts: industry brands (mainstream manufacturers)

Car multimedia shout out of China's automobile (car audio and video electronics) have developed through the course of more than 15 years, from immaturity to gradually count up in determined categories (such as a car-specific products) and even to lead the global development, which is China the wisdom of a generation, the consequences of the short take forward of Chinese automotive industry and automotive market.

This process, gave birth to the FREEWAY soar rhyme brand, a good helper, Hua Yang, Lu Chang activity of outstanding companies and brands, FREEWAY, in substitute stages of CD, VCD, DVD, etc., have decent take action from product to marketing, continues to introduce and avow a leading tilt in the industry.

February 2012, the product the Tianyuan commencement vehicle multimedia chaotic - "Chi coming in a cloud" voice navigation platform products, echoed afterward the Ford SYNC system, media, Tianyuan Chi coming in a cloud platform and commercialization application into the publicize in China set off a disorder of the driving safety of car DVD navigation.

All these are indications that the improve of China's auto car multimedia broadcast has similar to in the "market focus" on track. "Market concentration" in this particular shout from the rooftops competition, each industry after the indigenous natural competition, chaotic puff situation, industry self-regulation to rectify and national concern atmosphere in the process of legalization bred. Industry background of the mature we sentient in is "market concentration" of the moment.

In fact, the concept of spread around concentration, including at least three fronts: industry brands (mainstream manufacturers) focus upon product quality (the engagement of generally tall quality) and channel (smooth sales channels), concentrated.

The concentration process of the brands, is then accompanied by many so-called "cottage" movement, which is positive by the special circumstances and market conditions in China. As the home appliance industry in the eighties and nineties, approaching the princes factory buildings, after the price war, the channel war. push of a round of exploit down, and ultimately the rest of the TCL, Haier, Skyworth, one of the few winners, and even former overlord Japanese brands, the tone sun, or be acquired, or facing a winding-up. Brands continue to focus upon the process, the announce of natural selection and thing initiative to shout from the rooftops ones devour the game is an unchanging take action of announcement war, the big acquire bigger. It is with the outcome of consumer choice. The olive branch of consumer bmw dvdtrust, and ultimately thrown to the long-term situation (or sustainable) brands, as any electronic products will eventually fabricate the after-sales service, smart consumers desire to choose a accompanied by their own consumption, the accrual of manufacturers, for their own products purchased after-sales service.

Concentration of brands, but in addition to the atmosphere of the product synchronization centralized. Multimedia in the car navigation market, the huge manufacturers of product environment and stability is a norm, the product of many small businesses or cottage industries, because of insufficient resources system, R & D and production, often guide to instability in the product quality. Consumer products, are most scared of is encountered products often go wrong, we as consumers are most worried about.